PRESS

• Announcement Mar 19, 2025:

  CAIA COSMETICS OPENS ITS FIRST FLAGSHIP STORE:
  WELCOME TO HOUSE OF GLOW
  
  

  Stockholm, March 19, 2025 – CAIA Cosmetics is excited to announce the grand opening of their first flagship store, located at the iconic Biblioteksgatan 5 in Stockholm. Opening on April 24th at 10 AM, the space embodies CAIA’s vision of beauty as an experience – welcoming customers into its first-ever House of Glow. This marks another milestone in CAIA’s journey, transforming its recognized direct-to-consumer success into an immersive, physical destination where beauty connects with experience.

  A Curated Destination for Connection and Confidence

  More than a retail store, it’s an experience designed to celebrate beauty and people while creating a sense of belonging – a space to glow. With a Scandinavian-inspired minimalist design and thoughtful details, the flagship offers a warm, inviting environment where visitors can explore CAIA’s beauty offerings, receive personalized consultations, and enjoy exclusive product experiences.

  The store features two distinct zones:

  The Beauty Area (Entry Floor):

  A dynamic space for both beauty lovers and quick shoppers. Featuring CAIA’s full product assortment, wireless payment options, and efficient service, it’s easy to grab bestsellers like the Dewy Drops Serum Foundation and go.

  The Glow Floor (Top Floor):

  A calm, elevated space for those wanting a deeper beauty experience. Visitors can book personalized Beauty Sessions, where makeup artists tailor techniques and recommendations to each guest. Sessions are by appointment and fully redeemable in products.

  Beauty Sessions options:

  • Glow Intro – 30-minute session for trying products or getting quick expert tips.

  • Glow Hour – 60-minute session for a full-face look, ideal for special occasions or in-depth guidance.

  The Glow Floor also includes an exclusive experience room showcasing rotating products and campaign highlights designed for discovery.

  A Message from CAIA Cosmetics “We’re beyond thrilled to open our first flagship store — a space where our community can truly experience CAIA in a new way, ” said Johanna Hamrén, CEO. “This store is a celebration of what we stand for: high-quality and accessible beauty, genuine connection, entertainment and expert guidance. We can’t wait to welcome ourcustomers to our common space, to connect and engage. This is the beginning of an exciting journey”.
  
  

  Join us for the grand opening celebration at 10 am on April 24th. Throughout the day, guests can enjoy exclusive activities and treats – all designed to bring the CAIA experience to life.
  
  
  About CAIA Cosmetics
  CAIA Cosmetics has built its reputation as an iconic beauty brand through its commitment to quality, innovation, and customer connection. After achieving remarkable success with its direct-to-consumer model and strategic partnerships with leading department stores like NK in 2023, CAIA is now redefining the retail experience. The flagship store brings together every element of the brand’s identity, from interior design and personalized service to curated product experiences, ensuring that every visit makes people glow.
  
  

  For more information about CAIA Cosmetics, please visit caiacosmetics.com
  For media inquiries about the store opening, please contact Hedda Nyström, Patriksson Communications: hedda.nystrom@patrikssongroup.com.

• Announcement Oct 31, 2024:
  
  CAIA COSMETICS OPENS ITS FIRST FLAGSHIP STORE:
  
  CAIA Cosmetics announces the opening of its first flagship store at Biblioteksgatan 5, Stockholm, set to open in spring 2025.
  The new location will feature a 455-square-meter store space spread over two floors, offering exclusive, immersive in-store experiences
  with its range of beauty products— marking a key milestone in CAIA’s physical expansion